From the Guardian:
The former children's laureate Anne Fine, added her voice to the campaign, speaking of how "exasperating" it was that "these false and stupid assumptions about what each gender 'wants' are back in force, narrowing the horizons and possibilities for children of both sexes".
"You'd think this battle would have been won decades ago. But even some seemingly bright and observant adults are buying into it again - quite literally buying into it in the area of 'pink for girls and blue for boys'," said Fine. "There are girls of all sorts, with all interests, and boys of all sorts with all interests. Just meeting a few children should make that obvious enough. But no, these idiotic notions are spouted so often they become a self-fulfilling societal straitjacket from which all our children suffer."