Marketing is so damn weird.

From the Chicago Tribune:

So the company is marketing its short books on the basis of how long it takes to get through them. All you have to do is look on the back cover of one of these One Flight Fiction books, and you'll know exactly what the "read time" is.

Bill the Cat pretty much sums up my feelings on this one:  ACK.

Comments

[nrkii]

1. Bill the Cat is wicked cool. (I get to say wicked cool because I'm from MA)
2. I have been known to grab a book at the airport based on "estimated read time." I admit it.

[Leila]

We say wicked cool in Maine, too. I'm with ya.

I understand picking something up at the airport with that in mind -- it's the idea of actually printing "2 hour book" on it that seems silly to me.

I love Bill. I'm contemplating adding an "ACK" category to this blog.

[Adam S.]

I'm a huge Opus fan, I admit. Bill the Cat rocks.

[cc]

I'm sort of amused to see that they have about 5 titles. But what I really want to know is: Do I get my money back if it takes more/less time?

[Lauren]

Adam, marry me already.

Leila, PPFFBBBBBTT!!! An "Ack" category is overdue.