Mini books might endanger cigarette branding.

From the Guardian:

The books, released as Tales to Take Your Breath Away at the start of the cigarette ban in pubs and restaurants last July, were well received by the design press and have made popular Christmas presents. But now the publishers are having to inhale deeply themselves as British American Tobacco (BAT) claims that one of the packs, containing Hemingway's The Snows of Kilimanjaro and The Undefeated, resembles its own Lucky Strike pack. Claiming that such an association could seriously damage the health of the brand, BAT is trying to have the works pulped.

While the design is certainly very similar to the Lucky Strike packaging, I can't imagine that it would "damage the health of the brand" in any way.  (Unless by "damage the health of the brand", they mean "people might buy copies of the book for their Lucky-smoking friends, and we don't want you to ride our wave".)  But maybe there's an angle I'm missing.

Regardless, I love those little books.  They're so cute! 

Comments

[CC]

OK; Fuck off and die. I used to smoke L/S, but no more.

[Leila]

Yeah, I thought you might be a little horrified.

[Vapor King]

I smoke E cigs!